“We can’t be just another vendor!” This was one of the initial statements my boss made to me shortly after I earned my first sales management job. The point he drove home was the necessity to truly partner with the organizations we served rather than to simply be a supplier. I had that conversation over 20 years ago but it continues to ring true for me.
Today, given the challenges faced by small businesses, business owners need to build relationships with true partners and not just suppliers. Before buying that new piece of equipment or signing up for that new service, ask yourself, “Will this firm truly help me build my business or are they only interested in this transaction?”
If you’re looking for a true partner in the areas of Brand concept, Culture building, and Strategic planning contact BTC today. That’s our B + C + S Formula.