How Do You Communicate Your USP?

Marketing today can certainly be a challenge. Prospects are being bombarded with offers. E-mails, direct mail, billboards, text marketing, social... View Article
Marketing today can certainly be a challenge. Prospects are being bombarded with offers. E-mails, direct mail, billboards, text marketing, social... View Article
Traveling around the country, I like to keep some of my same routines. One of them is my morning coffee.... View Article
Many times it’s the small things a business does that go a long way in building customer and brand loyalty.... View Article
When I began working in marketing and sales one of the primary promotional tactics we used was direct mail. Yes,... View Article
Despite the old axiom, the customer isn’t always right. However, their perceptions always are! Those perceptions can be damaging if... View Article
Whether it’s through advertising, mailers, or GroupOn, promotions that bring new customers to your door can be great but what... View Article
The logo. The signage. The packaging. These are usually the first items that people think are synonymous with a brand.... View Article
Spokespeople and figureheads can do some amazing things for your brand. As we have discussed before with brand associations, just... View Article
It can be costly to drive new customers to your door. That’s why it’s imperative to leverage that first visit... View Article
Most of our parents used to tell us “If you can’t say anything nice don’t say anything at all.” As... View Article