Tag Archive: branding

Marketing today can certainly be a challenge. Prospects are being bombarded with offers. E-mails, direct mail, billboards, text marketing, social... View Article

Traveling around the country, I like to keep some of my same routines. One of them is my morning coffee.... View Article

Many times it’s the small things a business does that go a long way in building customer and brand loyalty.... View Article

When I began working in marketing and sales one of the primary promotional tactics we used was direct mail. Yes,... View Article

Despite the old axiom, the customer isn’t always right. However, their perceptions always are! Those perceptions can be damaging if... View Article

Whether it’s through advertising, mailers, or GroupOn, promotions that bring new customers to your door can be great but what... View Article

The logo. The signage. The packaging. These are usually the first items that people think are synonymous with a brand.... View Article

Spokespeople and figureheads can do some amazing things for your brand. As we have discussed before with brand associations, just... View Article

It can be costly to drive new customers to your door. That’s why it’s imperative to leverage that first visit... View Article

Most of our parents used to tell us “If you can’t say anything nice don’t say anything at all.” As... View Article