As I experienced recently, It’s a bad reflection on the restaurant, and more important their brand and culture, when I as a patron have to show the promotional e-mail to the waitress to let her know which wines are on special. Whether it’s a restaurant, a bank, or a funeral home it’s a bad sign of service when the customers have to educate the employees on the marketing of the business. Don’t let that happen to your business. Keep your staff informed and involved in the promotion process. Remember, your employees are your first customers.
Good marketing promotions get customers through the door. The experience your employees provide keep them coming back. Set your staff up to succeed by letting them in on marketing promotions so they can engage customers properly when they ask about the deals advertised by the business. Doing so is always a wise strategy.