BRANDING, CULTURE BUILDING AND STRATEGIC PLANNING FOR YOUR BUSINESS

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keep them coming back new customers

Bring ’em In and Keep Them Coming Back

It can be costly to drive new customers to your door. That’s why it’s imperative to leverage that first visit in order to turn that new customer into a profitable

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mock competitor

Does it Make Sense to Mock Another Brand?

Most of our parents used to tell us “If you can’t say anything nice don’t say anything at all.” As marketers I don’t know if we always remember that advice. Not t

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Does Your Incentive Plan Fit Your Brand?

“If you want someone to do something you have to pay them.” I heard this early in my career as it pertained to a new commission structure that my manager introduc

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