How Long Does “Ticked Off” Last?
If you watched my last episode of Branding the Experience you know I love the late Stephen Covey’s analogy of the emotional bank account. I use it frequently when
What Can We Learn About Strategy from Football?
We’re past the unofficial end of summer in the US — Labor Day Weekend. This time also marks the beginning of two more important seasons: football season and strat
Keep it Simple When it Comes to Planning
A while back, I was discussing the planning process with a colleague of mine who has some great ideas and, more important, a lot of passion for a possible new bus
How Do You Introduce Humor Into the Workplace?
In today’s environment, especially as we struggle to be politically correct, or just try to wade through the divisiveness in our country, it may seem almost impos
Innovation in Offering the Ordinary
We often discuss the importance in the alignment of the brand, culture, and strategy of an organization. I have also talked about the power of innovation, as I di
Email Marketing Messages — When is the Best Time to Send Them?
Whether it’s email marketing, social media messages, or the like, businesses in several different industries like to utilize electronic marketing to communicate w
Employee Engagement the Stephen Covey Way
I’m finding myself talking about the late Stephen Covey lately. I have incorporated his ideas with my work with clients when discussing employee engagement. I bro
Is Cold Calling Good for Your Brand?
There has been an ongoing debate over the value of cold calling as a viable business development tactic in this day and age. I even read a heated conversation in
Don’t Just Ask, Innovate
My first Ipod A number of my clients have asked a version of this question: “What do my customers want?” While it’s not a bad question to ask, I encourage them to
Keep ’em Coming Back – Getting Repeat Customers
Whether it’s through advertising, mailers, or GroupOn, promotions that bring new customers to your door can be great but what do you do to bring them back? A grea