Consistency: A Key to Branding Multiple Locations
Your business is growing so well that you are able to add a second or maybe even a third location. It’s a happy time until you hear from a long-time customer who
Collaborate or Avoid?
I recently had lunch with a good friend and business colleague. During our time together we discussed goals we are working on and people we might want to call upo
People Do Actually Judge a Book By Its Cover
The logo. The signage. The packaging. These are usually the first items that people think are synonymous with a brand. They certainly are part of the brand but th
The Brand Principle: How Is the Image of Your Business Portrayed?
One of the aspects of branding I don’t talk enough about is the Brand Principle, which is simply the way you want your brand to be conveyed. The subject comes up
Actively Build a Return from Each Investment in Your Business
It seems like an age-old business saying: You have to spend money to make money. In some cases it makes sense, although I’m sure we can come up with examples of e
Can We Bring Mentorship Back to the Workplace…Please?!
“If you want to market to Millennials you better darn well learn how to engage the ones that work for you.” This was my response during a webinar couple of years
The Experience is the Experience
As a Chicago sports fan I can easily remember a post-game interview given by Michael Jordan after a game-winning shot during a playoff game. The reporter asked wh
The Brand Principle: How Will Your Brand be Conveyed?
I originally wrote this article on April 22, 2014. It was a year and a day after I lost one of my dear friends, Jon Latta. He offered me a lot through our friends
Can I Just Get Some Damn Water Already?!
We’ve talked more than once about how critical service is to Branding the Experience for our clientele. It amazes me in this competitive market we live in just ho
Tie Your Brand to One Individual at Your Own Risk
Spokespeople and figureheads can do some amazing things for your brand. As we have discussed before with brand associations, just as the right strategic partner c