The Best Use of Our Time
Early in my career I was very focused on absorbing as much knowledge and information as I possibly could. This was part of a young zeal and ignorance to progress
Don’t Let Your Marketing be Associated with Crap
When I began working in marketing and sales one of the primary promotional tactics we used was direct mail. Yes, I know I’m dating myself a bit but at least I did
Who is to Blame for Losing the Standards and Killing the Brand?
Last week in Kill Your Brand Quickly by Losing Your Standards I told a story about how a restaurant’s standards and, in essence, its brand declined considerably,
Most of Us Are Spent. How Do We Cope?
Sometimes I hate it when I’m right. In an article I wrote a number of years ago, I opined that ”Many owners, executives, managers, and supervisors are spent.” I m
Let Staff in On Marketing Promotions
As I experienced recently, It’s a bad reflection on the restaurant, and more important their brand and culture, when I as a patron have to show the promotional e-
Kill Your Brand Quickly by Losing Your Standards
Normally I’m pleased when I’m out in public and I come upon a brand experience that confirms some of my passionate beliefs about how business should be conducted.
Send a Thank You to Enhance Your Brand
With one of my favorite holidays coming up, Thanksgiving, I’m reminded of a great tip I received from a business partner many years ago. The year I started BTC I
Face Complaints Head On
Despite the old axiom, the customer isn’t always right. However, their perceptions always are! Those perceptions can be damaging if they don’t align with the bran
Start With One in Your Marketing Mix
In most cases it takes a marketing mix comprised of a group of interdependent promotional tactics to build a brand externally. Finding and building that mix can s
Implementing an “Employees First” Approach
At times I am taken to task when I stress an “Employees First” approach to business. One individual even made the following comment in response to one of my artic