BRANDING, CULTURE BUILDING AND STRATEGIC PLANNING FOR YOUR BUSINESS

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When a Task is More Than a Task

When a Task is More Than a Task

One of the number one complaints I hear from executives, managers, and small business owners is a version of “My employees just won’t (bleep) listen, (bleep, blee

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The Employees First Approach

The Employees First Approach

“Take care of your employees, and they’ll take care of your customers.” This quote from J.W. Marriott, Jr. in the 1997 book, The Spirit to Serve: Marriott’s Way,

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Google Culture You Can’t Have Google’s Culture

You Can’t Have Google’s Culture…but You Can Have Something Better

“I want to have a culture like Google!” I’ve heard this type of statement more than once from potential clients. Usually it’s from tech entrepreneurs that want to

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Work With a Partner Not “JustAnotherVendor”

Work With a Partner, Not “Just Another Vendor”

“We can’t be just another vendor!” This was one of the initial statements my boss made to me shortly after I earned my first sales management job. The point he dr

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social media

Social Media isn’t a Quick Fix but a Branding Tool

A number of years ago, a colleague of mine read an e-mail my firm had sent promoting a loyalty program which also doubles as a social media management system. She

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weekly business tip

What Can We Learn About Business From the Food Network?

My wife is a huge fan of the Food Network. The great food that she makes, as well as my waistline, are proof of that. While I can’t say that I quite share her pas

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A Day Without BS

A Day Without BS

As I woke up this morning to get ready for work, I turned on the news. My wife and I usually start our day that way. I noticed as the TV screen was coming to life

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communicate usp

How Do You Communicate Your USP?

Marketing today can certainly be a challenge. Prospects are being bombarded with offers. E-mails, direct mail, billboards, text marketing, social media…the list i

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The Marketing Mix for You

The Right Marketing Mix for Your Business

It’s rare that one single marketing tactic will be all your business needs to drive significant business and revenue. Almost always it will take the right marketi

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The Formula for Business Success = B+C+S

The Formula for Success = B+C+S

Why do some organizations seem to last for decades, even in the worst economies, while others fade into the abyss in a few years or even months? Do they have a sp

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